OSG

Oldham Seals Website Architecture v1.2 Draft

Chichester, West Sussex 30 September 2026 36 Pages | 6 Hubs | 27 Detail | 3 Utility Phase 1 Launch — as listed on 24 Sept; the proposal scope is 32 (see Scope check)

For team review — nothing approved yet. v1.2 rebuilds the sitemap around the 24 September working session with Lee and Georgia. The menu now leads with the visitor's problem: Solutions → Products → Markets → Engineering & Services → About OSG. The six Solutions are pages again, the Applications section folds into the interactive vessel and the two naval market pages, Products go from seven pages to four, Engineering & Services from two to seven, and every page carries its own FAQ section. As listed, the site is 36 pages against the 32 in the proposal; Scope check shows where the four come from and how to fold them if we hold 32. ✓ 24 Sept marks a decision from the session; ⚑ Verify marks what is still open. L and G numbers refer to Website Questions round 2 (11 Sept).

Decided — 24 Sept working session
→Name (L1). Oldham Seals Limited is the company name; the OSG logo and signage stay. "About OSG" is the menu label.
→Positioning (L1). "Engineered and proven for naval service" and Define · Design · Prove · Sustain match how the company works and talks. "Fit and forget" is struck: it argues against Jetrac's survey and hose-management service.
→Claims (L2). "Every class of Royal Navy ship and submarine" can be said. No class is named anywhere: the MOD does not like suppliers making that link. Sole-source wording stays generic ("sole supplier for new-generation ships and submarines"). Exports are many countries, not tied to a class.
→Products (L3). Preforms are one family at any angle from 0° to 180°, so no 90° / 180° split. By-pass valves are optional. No spec table: the range is too broad for one. Third-party testing goes on the site as a service. The ISO 9001:2015 scope is quoted word for word from the certificate.
→Standards and approvals (L4). "Fire-resistant", never "fire-retardant". Def Stan 02-345 and a second Def Stan may be cited publicly. Approvals listed as Lloyd's Register, DNV, ABS, Germanischer Lloyd and MOD, plus ISO 9001:2015.
→Vessel cutaway (L5). A generic surface ship and a generic submarine with hotspots by compartment and system; no real class.
→Commercial (L8). Ro-ro and ferries, offshore and energy, rail traction, fluid power and industrial are the right markets. The BDM has not started and is not named.
→Proof (L9). "To our knowledge, no failure in operation" stands. Service periodicity is 5, 10 or 15 years, not a flat ten. Lee's "Flexibility Matters" slide becomes a mini white paper and the first capability story. Test-house footage can be supplied.
→Group (L10). No reference to the parent company anywhere. The Oldham family story stays on About; Lee is "pretty sure" the founding year is 1964. 'O' Rings and the supply-side story are in.
→FAQ. A section on every page, not one page under Company.
Still owed — and by whom
→Lee: the 12 to 15 applications to feature, each labelled submarine only, surface ship only or both (L5) · the "Flexibility Matters" slide and mini white paper draft (L9c) · supply-side and group content, with John (L10) · family story content from the brochure and current site (L10) · the team's view on a Meet the Team page (L10).
→Georgia: the ISO 9001:2015 scope text from the certificate (L3) · with the sales team (Connor, Mandy, Jill, Becky): five buyer questions, who buys and who specifies, the game-stopper list, enquiry fields and response time (L5, L7) · with Lee: the numbers for the site (average years' experience, engineers, facility size, CNC capacity, hoses surveyed by Jetrac per year, L9b) and the pins for the global map · the gather list G1 to G11 (certificate pack, contact block and CRM, datasheet policy, brand guide, careers).
→Carlos: a print-friendly outline of the generic ship and submarine for Lee to mark up with hotspots · the second homepage wireframe (Home B) and this sitemap, both in this release.
→To confirm: the second Def Stan number (heard as "4732" on the call) · whether the 1,800-parts figure can run with generic wording · Australia on the export list (named on 2 and 9 Sept, not repeated on the 24th) · where straight hose and suction entry feet sit in Products · the founding year, 1964 against the 2019 brochure's 1947.
→Carried from v1.1: the proposal (32 pages) is approved, confirmed on the 23 Sept call · homepage edits with Lee and Georgia, targeted for Thursday 1 Oct · group-wide cookie consent across the three sites (Georgia) · the 3D walk-through stays an add-on, estimate pending · brand guide upload (Georgia).
What changed from v1.1
Area v1.1 · 9 Sept review v1.2 · 24 Sept working session
Menu orderProducts · Applications · Markets · Solutions · Engineering & Services · CompanySolutions · Products · Markets · Engineering & Services · About OSG
SolutionsOne page, six anchored sectionsHub + six pages, each named as the challenge the visitor is solving
ApplicationsHub + five system pagesNo section. Lee's 12 to 15 applications live in the interactive vessel and on the two naval market pages; system pages park for Phase 2
ProductsHub + seven pagesHub + four: Jetpac® Flexible Pipe Systems · Flexible Preformed Hose Assemblies · Rubber Bellows · Ducting
MarketsHub + three, with one Commercial & Industrial pageHub + four: Naval Surface Ships · Naval Submarines · Commercial Marine · Offshore & Specialty Applications
Engineering & ServicesHub + The Test House + Jetrac Hose ManagementHub + seven service pages, including Jetrac Hose Integrity Management (new)
CompanyOur Story + Approvals, Certificates & Quality · Technical Data · FAQ · News · ContactAbout OSG: Our Story · Global Experience Map · Quality · Certifications · Facilities · Careers · Contact
FAQOne page; kept off the homepageA section on every page, homepage included; no standalone page
Technical DataPage rebuilt as tablesRetired: no spec table (Lee). Range-wide facts move to the Products hub and product pages
NewsKept, with the acquisition postNot on the 24 Sept list. Its only post names the parent company and is retired
Page count3236 as listed (see Scope check)
Page Tiers
HUB

Hub Pages

Section landing & overview pages

DTL

Detail Pages

Solution, product, market, service & proof pages

UTL

Utility Pages

Conversion & legal pages

Site Hierarchy

The order follows the 24 Sept list, problem first: what the visitor is trying to solve (Solutions, six challenges) → what we make (Products, the Jetpac® range in four families) → who it is for (Markets, two naval and two commercial) → how it is designed, proven and kept in service (Engineering & Services, seven pages) → who we are (About OSG). v1.1 led with Products and carried an Applications layer; the working session moved Solutions to the front, turned its six sections into pages, and folded the on-board applications into the interactive vessel and the naval market pages. It is the solutions-first menu first discussed on 2 Sept, with five sections in place of six.

Primary Homepage /
01

Solutions

/solutions

Fire & Extreme Environments
Vibration & Noise
Movement & Misalignment
Difficult Installations
Hose Integrity & Lifecycle
Corrosion & Pipe Failure
02

Products

/products

Jetpac® Flexible Pipe Systems
Flexible Preformed Hose Assemblies
Rubber Bellows
Ducting
03

Markets

/markets

Naval Surface Ships
Naval Submarines
Commercial Marine
Offshore & Specialty Applications
04

Engineering & Services

/engineering

Application Engineering
Hose / System Assessments
Installation Support
Qualification & Certification Support
In-house Testing
Asset & Replacement Planning
Jetrac Hose Integrity Management (new)
05

About OSG

/about

Our Story (hub)
Global Experience Map
Quality
Certifications
Facilities
Careers · Contact
Utility Conversion — not a nav section

Discuss your application

/discuss-your-application

The form as a page: role, market, application (never the platform), fluid, pressure & temperature, bore & movement, programme, need-by date, attachment. The sales team confirms what it needs to route an enquiry [L7]
Lanes: replacement order · hose survey · testing enquiry, including other makers' hoses · datasheet or drawing pack [G10]

Confirmed on 24 Sept as the mid-page and closing CTA on the homepage, and the closing block on every page. Header CTAs: Discuss your application (primary) · Request a datasheet (secondary, pending G10). Utility bar: Certifications · Jetrac · 'O' Rings Limited · Contact · +44 phone [G2]. Captured in Edge [G2]; response time from the sales team [L7].

Page Directory (36 Pages)
ALL On every page ✓ 24 Sept
SectionNew rule

FAQ section

"FAQ section is expected on every page." Five to seven questions specific to the page, above the closing CTA, with FAQPage schema. Replaces v1.1's single FAQ page. Source: Vaishali's FAQ set and the sales team's buyer questions [L5, L7].

Section✓ L4

"Approved to" strip

Lloyd's Register · DNV · ABS · Germanischer Lloyd · MOD · ISO 9001:2015 on every solution, product, market and service page. Certifications are the game-stopper. Exact strings and artwork from Georgia's certificate pack [G1].

SectionConversion

Closing CTA

"Discuss your application" closes every page. Page-level variants where they fit: Book a hose survey (Jetrac and the assessment pages) · Ask about testing (In-house Testing) · Send us your drawing (Application Engineering).

Hub Primary · Home B layout, 24 Sept
Priority

Homepage

The order agreed in the working session, shown section by section on Home B: hero with the proof bar beneath it → What challenge are you solving? (the six Solutions, with four product cards beneath if space allows) → interactive vessel (generic surface ship and generic submarine with hotspots; the 3D walk-through is the add-on) → Why flexible systems matter → CTA → Jetpac® + Jetrac with the Jetrac lifecycle story → global installed base → Markets → Engineering & lifecycle support → FAQ → the form as the closing CTA. Home A (product-led, 11 Sept) stays in the switch bar for a side-by-side.

/

Open Decisions

→ Home A or Home B as the base: homepage edits with Lee and Georgia, targeted for Thu 1 Oct → Product cards under the challenges: keep or drop ("if space allows") → Hero line: the approved controlling idea, or Home A's "every class" line now that it is cleared [L2a] → FAQ on the homepage sits before the closing CTA: confirm the position → Proof bar: can the 1,800-parts figure run with generic wording [L2d] → Hotspots: Lee's 12 to 15 applications replace the placeholders [L5]
01 Solutions Hub + 6 Detail Pages again
The six problem themes are pages again: the swap v1.1 offered (six Solutions pages in, six Applications pages out). Names are the 24 Sept list, each phrased as the job the visitor is trying to get done. Two of v1.1's six moved: Weight vs Metallic folds into Corrosion & Pipe Failure, and Testing & Qualification moves to Engineering & Services as two service pages. Difficult Installation Challenges is new. Every page runs the problem → how Jetpac® answers it → products used → proof → FAQ → Discuss your application.
Hub

What challenge are you solving?

The six doors from the homepage on one landing page, each with the problem in the engineer's words and a way in. Carries the approach-level comparison: integrally fire-resistant flexible pipework versus rigid or guarded metallic, engineered to the ship versus fitted from a catalogue. No competitor is named.

/solutions

6 Solution Pages

→ Fire & Extreme-Environment Requirements
→ Vibration & Noise
→ Movement & Misalignment
→ Difficult Installation Challenges
→ Hose Integrity & Lifecycle Management
→ Corrosion & Pipe Failure
DetailDraftPriority

Meet Fire & Extreme-Environment Requirements

Integral fire resistance: no fire guards to fit or inspect. Def Stan 02-345, 15 minutes at 1,100°C pressurised and vibrated; 200°C continuous, 250°C intermittent [G6]. Always "fire-resistant" (L4).

/solutions/fire-extreme-environments
DetailDraft⚑ L4

Reduce Vibration & Noise

A high-shock, high-vibration construction that absorbs movement instead of transmitting it; less structure-borne noise. Standards cited publicly: Def Stan 02-345 and a second Def Stan, number to confirm (heard as "4732").

/solutions/vibration-noise
DetailDraft

Accommodate Movement & Misalignment

Preform geometry set by the layout, movement in all three planes, bellows where the system expands: for runs that flex, expand and never quite line up.

/solutions/movement-misalignment
DetailDraftNew

Solve Difficult Installation Challenges

Tight machinery spaces and awkward runs: any angle from 0° to 180°, leg lengths per installation, very small bore to very large, bespoke assemblies, and installation on board by Jetrac. Absorbs v1.1's "space" theme.

/solutions/difficult-installations
DetailDraftDifferentiator

Improve Hose Integrity & Lifecycle Management

Rubber ages, on a 5-, 10- or 15-year periodicity (L9). Survey, tag, register, forecast, replace before expiry. The problem-side page; it hands off to Jetrac Hose Integrity Management. No "fit and forget" (L1).

/solutions/hose-integrity-lifecycle
DetailDraftNew

Address Corrosion & Pipe Failure

Metallic pipework that corrodes and cracks, replaced by Jetpac®: no restraining rings, less weight, one material family across sea water, fuels and oils [G6]. Absorbs v1.1's Weight vs Metallic.

/solutions/corrosion-pipe-failure
02 Products — Jetpac® Hub + 4 Detail
Lee, 24 Sept: a preform is "anything that's not straight", at any angle from 0° to 180°, so the 90° and 180° pages merge into one. By-pass valves are 50/50 and a shrinking line: kept as a section, the first thing to drop if space is short. No spec table: the range runs from very small to very large and from very low pressure to very high, and a token table makes a visitor think that is all Oldham Seals does. ⚑ Confirm that straight hose assemblies live on the Jetpac® Flexible Pipe Systems page (Lee named straight hose as a range; the 24 Sept list does not show it separately), and where suction entry feet go.
Hub

Products

The Jetpac® range as four doors, plus the range-wide facts v1.1 kept on Technical Data: the fluid list and temperature rating [G6], the standards built to (L4), service periodicity (L9), connectors to BS, ISO, ASTM or ANSI. Sections for bespoke assemblies and fittings and the datasheet lane [G10]. No spec table; "send us the envelope" instead.

/products
DetailDraft⚑ Scope

Jetpac® Flexible Pipe Systems

The Jetpac® system page: construction, integral fire resistance, fittings and alloys, and the straight hose assemblies built to length and end fitting. By-pass valves as an optional section. Needs its own copy; the live straight-hose page repeats the elbow text.

/products/jetpac-flexible-pipe-systems
DetailDraft✓ L3

Flexible Preformed Hose Assemblies

One page for every preform: any angle from 0° to 180°, leg lengths set by the layout, movement in all three planes, integrally fire-resistant to Def Stan 02-345. Replaces the 90° and 180° pages.

/products/flexible-preformed-hose-assemblies
DetailDraftPriority

Rubber Bellows

Expansion and vibration isolation at machinery and pipework connections; integrally fire-resistant, so no restraining rings or guards. About 100 variants [confirm the count may be quoted].

/products/rubber-bellows
DetailDraft⚑ Verify

Ducting

Flexible ducting for air and fume systems. Application wording, shapes and materials from the technical team; the live page is one sentence.

/products/ducting
03 Markets Hub + 4 Detail
Defence is 98–99% of the work, split across surface ships and submarines. No class is named on any page (L2): generic wording only, "ships and submarines". Each naval page carries its own set of Lee's applications (submarine only, surface ship only or both, L5) and its own vessel drawing with hotspots. Commercial is two pages on the 24 Sept list where v1.1 had one. The BDM has not started and is not named (L8).
Hub✓ L2

Markets

Naval is the spine: two platform doors and two commercial doors. Links to the Global Experience Map for where Jetpac® is in service. Commercial marine, offshore and specialty buyers get the naval standard, not a lighter one.

/markets
DetailDraftPriority

Naval Surface Ships

Every class of Royal Navy surface ship in service; sole supplier for new-generation ships (Lee's wording, L2). Surface-ship applications from Lee's list on the generic ship drawing. Two audiences: design engineers, and in-service and refit teams.

/markets/naval-surface-ships
DetailDraftPriority

Naval Submarines

Every class of Royal Navy submarine in service; sole contract provider for some submarine vessels, none named (L2). Submarine applications from Lee's list on the generic submarine drawing. "Fit and forget" is gone (L1).

/markets/naval-submarines
DetailDraftGrowth

Commercial Marine

Ro-ro and ferry operators and other commercial shipping: the naval fire, shock and vibration standard, with class-society approvals leading. Very small revenue today, by design; grows with the BDM.

/markets/commercial-marine
DetailDraftGrowth

Offshore & Specialty Applications

Offshore and energy, rail traction, fluid power and industrial specials (L8): shapes, pressures and fluids a catalogue cannot meet. Hose surveys are already standard practice offshore, so the Jetrac service travels with the product.

/markets/offshore-specialty-applications
04 Engineering & Services Hub + 7 Detail
The Define · Design · Prove · Sustain loop (confirmed, L1) across seven service pages from the 24 Sept list. Third-party testing is a published service: "the testing we do for Oldham Seals hoses, we can also do for anybody's hoses" (L3). Jetrac Hose Integrity Management is the new page; Hose / System Assessments, Installation Support and Asset & Replacement Planning are the Jetrac-delivered services around it. Jetrac keeps its own domain (rebuild deferred to 2027); this site carries the full story and hands off for the register itself.
Hub✓ L1

Engineering & Services

One loop from the drawing to the deck. Define and Design in Chichester, Prove in the test house, Sustain on board with Jetrac. The hub shows the four steps and routes to the seven services. The numbers land here once Georgia and Lee supply them: engineers, average years' experience, facility size, CNC capacity [L9b].

/engineering
DetailDraft

Application Engineering

Define and Design: envelope in, feasibility and qualifying standard out. 2D and 3D CAD in-house, preform geometry set by the pipework, fittings in CuNi 70/30 and 90/10, nickel aluminium bronze, phosphor bronze and super-austenitic stainless on our own CNC. Was v1.1's Design Engineering & CAD.

/engineering/application-engineering
DetailDraftConversion

Hose / System Assessments

On-board surveys of every flexible hose and bellows: baseline condition, recategorisation, and a report on what is good and what needs exchanging. "Book a hose survey" lands here.

/engineering/hose-system-assessments
DetailDraft

Installation Support

Exchange and installation on board by Jetrac engineers: the people who made the hose fit it. Was an anchor on the Jetrac page in v1.1.

/engineering/installation-support
DetailDraftNew

Qualification & Certification Support

Getting a part through type approval and customer qualification: Def Stan 02-345, class-society approvals, release certification with every assembly. Answers v1.1's "you can't fit it until it's proven" door.

/engineering/qualification-certification-support
DetailDifferentiator✓ L3

In-house Testing

The test house: fire at high and low pressure, endurance, vacuum, pressure, pulsing with deflection, impulse; rigs built to customer standards; RAPRA access. Testing for other makers' hoses is a published service. Footage can be supplied (L9). Was The Test House.

/engineering/in-house-testing
DetailDraftNew

Asset & Replacement Planning

Replacement forecast against upkeep and refit periods on 5-, 10- or 15-year periodicities (L9), with just-in-time supply so nothing expires before its replacement is ordered.

/engineering/asset-replacement-planning
DetailDifferentiatorNew

Jetrac Hose Integrity Management

The register: an RFID-tagged, web-accessible record of every hose on board, other makers' included, with condition, criticality, test history and dates. Jetrac's "100%" claims stay demoted until evidenced. Number slot: hoses surveyed per year [L9b]. Sits in the utility bar.

/jetrac
05 About OSG Hub + 6 Detail
Menu label "About OSG" per the 24 Sept list; on the page the company is Oldham Seals Limited with the OSG logo (L1). v1.1's single compliance page splits into Quality and Certifications. Global Experience Map, Facilities and Careers are new pages. Technical Data, the FAQ page and News leave the section. No parent-company reference anywhere (L10). A Meet the Team page waits on Lee's conversation with the team.
Hub✓ L10

Our Story

Where we came from: Charles to Tony to Chris and Nick Oldham, Chichester since 1964 (to reconcile with the brochure's 1947), reusing the brochure and current-site copy. The group drawn as one loop: Oldham Seals designs and makes it · Jetrac surveys, registers and installs it · 'O' Rings Limited supplies the seals around it (Trelleborg partner distributor; seal enquiries routed there, not answered here). Supply-side content from Lee and John. No ownership line. Existing /about/ slug kept.

/about
DetailNew⚑ Pins

Global Experience Map

World map with pins: navies and countries only, never a class or a programme. United Kingdom, Canada, France, United States, Spain, India, Norway "to name a few" (Lee, 24 Sept); Australia to confirm. Georgia and Lee supply the full pin list. Its homepage panel is "Global installed base".

/about/global-experience-map
DetailDraft⚑ L3

Quality

BS EN ISO 9001:2015, with the scope statement word for word from the certificate (Georgia to supply the text); quality policy; hydrostatic test on every assembly; release certification.

/about/quality
DetailPriority⚑ G1

Certifications

The compliance spine: Lloyd's Register type approval, DNV, ABS, Germanischer Lloyd and MOD (L4); BFPA, RAPRA and Cyber Essentials. Artwork, references and expiry dates from Georgia's certificate pack; nothing goes live before it is confirmed. Utility-bar link.

/about/certifications
DetailNew⚑ L9b

Facilities

Jetpac Works, Chichester: CAD, CNC machining, manufacture, the test house, cross-trained workforce, integrated ERP. Facility size and CNC capacity from Georgia and Lee; May 2026 facility photography.

/about/facilities
DetailNew⚑ G9

Careers

On the 24 Sept list; was Phase 2 in v1.1. Needs current openings from Georgia. The BDM role is not named (L8).

/about/careers
DetailDraftConversion

Contact

Registered office and company number, street address, phone and sales email [G2], LinkedIn company page [Georgia to create]; seal enquiries routed to 'O' Rings; general enquiry only, quotes go through the form.

/contact
UTL Utility & Conversion 3 Pages
UtilityConversion

Discuss your application

The form with its lanes (replacement order, hose survey, testing enquiry) plus the datasheet and drawing-pack lane [G10]. Captured in Edge and routed to sales [G2]; fields and response time from the sales team [L7]; the platform stays confidential.

/discuss-your-application
Utility⚑ Group

Privacy & Cookie Policy

Policy set replaces the current boilerplate [audit F21]; cookie declaration folded in. If the group's new consent requirements demand a standalone Cookie Policy, it comes in as an extra page rather than displacing anything.

/privacy-policy
Utility

Terms & Conditions of Sale

Replaces the free website-law.co.uk template [audit F21]. Client-supplied conditions of sale.

/terms-and-conditions
Scope check — 32 in the proposal, 36 as listed

v1.1 held the 32 pages in the proposal by folding. The 24 Sept list un-folds several of those and adds a few, so the site as listed is 36 pages. Nothing below is decided: it shows the arithmetic, and where four pages could fold back if the build holds at 32. v1.1 noted that more or fewer pages can be adjusted and that extras usually get absorbed.

How 32 became 36

→Solutions +6: the six sections on one page become six pages.
→Applications −6: the hub and five system pages leave; the content moves to the interactive vessel and the naval market pages.
→Products −3: seven pages to four (90° and 180° merge; by-pass valves and suction entry feet become sections at most).
→Markets +1: Commercial & Industrial splits into Commercial Marine and Offshore & Specialty Applications.
→Engineering & Services +5: two pages to seven.
→About OSG +1: Technical Data, FAQ and News leave (−3); Quality and Certifications split (+1); Global Experience Map, Facilities and Careers arrive (+3).
=32 + 6 − 6 − 3 + 1 + 5 + 1 = 36. Homepage and the three utility pages are unchanged.

If the build holds at 32 — candidate folds

→Quality + Certifications as one page again, as in v1.1 (−1).
→Facilities as a section of Our Story until the facility numbers and photography land (−1).
→Careers as a section of Contact until there are openings to list [G9] (−1).
→Asset & Replacement Planning as a section of Jetrac Hose Integrity Management (−1).
→Alternative: Global Experience Map as a section of the Markets hub, with its panel on the homepage (−1).

Pending, either direction

→Meet the Team: Lee is asking the team. A yes is page 37, or a section of Our Story.
→By-pass valves and suction entry feet: sections on the Jetpac® page as drawn; a page each if Lee wants them back.
→Standalone Cookie Policy: only if the group's consent requirements demand one.
→Application pages by system: parked for Phase 2; Lee's 12 to 15 would seed them.
Navigation

Utility bar

Certifications Jetrac 'O' Rings Limited ↗ Contact +44 phone [G2]

Header Navigation

Solutions ▾ Products ▾ Markets ▾ Engineering & Services ▾ About OSG ▾ Request a datasheet Discuss your application
Sticky header; phone in the utility bar once G2 clears
Solutions dropdown lists the six challenges; Engineering & Services lists the seven services with Jetrac marked new
FAQ section, "Approved to" strip and the closing CTA on every page
Feedback widget on wireframes only, removed at launch

Left to right as on the 24 Sept list: five sections, down from v1.1's six, in place of the current thirteen-link flat menu. Every section carries a dropdown. "About OSG" is the label; the legal name on the page is Oldham Seals Limited. Discuss your application is the primary button; Request a datasheet stays as the secondary until G10 settles how datasheets are released. Memberships live in the footer.

Footer Columns

Solutions

  • Fire & Extreme Environments
  • Vibration & Noise
  • Movement & Misalignment
  • Difficult Installations
  • Hose Integrity & Lifecycle
  • Corrosion & Pipe Failure

Products — Jetpac®

  • Jetpac® Flexible Pipe Systems
  • Flexible Preformed Hose Assemblies
  • Rubber Bellows
  • Ducting
  • Bespoke & fittings (anchor)

Markets

  • Naval Surface Ships
  • Naval Submarines
  • Commercial Marine
  • Offshore & Specialty Applications

Engineering & Services

  • Application Engineering
  • Hose / System Assessments
  • Installation Support
  • Qualification & Certification Support
  • In-house Testing
  • Asset & Replacement Planning
  • Jetrac Hose Integrity Management
  • Jetrac site ↗

About OSG

  • Our Story
  • Global Experience Map
  • Quality
  • Certifications
  • Facilities
  • Careers
  • Contact
  • 'O' Rings Limited ↗

Footer also includes: "Approved & certified" badge strip (Lloyd's Register · DNV · ABS · Germanischer Lloyd · MOD · ISO 9001:2015 · BFPA · RAPRA · Cyber Essentials) [G1] · Made in Chichester, England mark [tbc] · legal name Oldham Seals Limited, registered office and company number [G2] · phone and sales email [G2] · LinkedIn [Georgia] · Privacy & Cookie Policy · Terms & Conditions of Sale · Jetpac® trade-mark line [confirm] · Jetrac is a division of Oldham Seals Limited · 'O' Rings Limited is a separate company within the group · no ownership line and no parent-company reference (L10).

Technical & Integrations
Platform

WordPress (builder TBC)

CRM / Forms

Edge [G2]

Analytics

GA4 + GTM

Consent

Group cookie banner, 3 sites

Schema

Org, Product, FAQ on every page

SEO / Reporting

Semrush

Design System & Media

Brand guideGeorgia to upload the OSG brand guide to the shared folder; reconcile the palette below against it when it lands
Name and logoOldham Seals Limited in copy; the existing OSG logo unchanged (L1). High-res set from Kaymen; Jetrac and 'O' Rings logos to follow
TypographyGotham in the brochure → Montserrat on web unless a Gotham licence exists
Palette (brochure)#f26630 OSG Orange · #4a494f Charcoal · #7d868c Slate · #f6f6f6 · White
PhotographyMay 2026 product shoot and facility footage (Kaymen); fire-test and vibration footage (Lee, can be supplied); site image capture done
RuleNo vessel, no class, no customer, no compartment identifiable; navies and countries yes, classes and programmes no
Vessel cutawayHotspot version in scope: a generic surface ship and a generic submarine. A print-friendly outline goes to Lee for mark-up. Walk-through / 3D model is an add-on, estimate pending
VocabularyFire-resistant, never fire-retardant. No "fit and forget". Jetpac® with the mark; Jetrac always with a descriptor
Hosting noteCurrent host answers non-browser requests with a JS interstitial; confirm it does not block Googlebot
Migration & Redirect Map — Existing Site → New

All 28 real pages on the live site have a destination. The remaining 41 crawled URLs are WordPress by-products (32 empty media-attachment pages with keyword-stuffed titles, 9 comment feeds) and redirect to their parent or go. Shaded rows changed from v1.1 or need a decision.

Existing URL New URL Action
//Rebuild in place
/about//about/Keep
/products/jetpac//products/301
/product/flexible-preformed-90-elbow-assemblies/ · /product/flexible-180-preformed-hose-assemblies//products/flexible-preformed-hose-assemblies/301 (merged: one preform page)
/product/flexible-straight-hose-assemblies//products/jetpac-flexible-pipe-systems/301; confirm straight hose lives on this page
/product/flexible-rubber-bellows//products/rubber-bellows/301
/product/ducting//products/ducting/301
/product/jetpac-by-pass-valves/ · /product/suction-entry-feet//products/jetpac-flexible-pipe-systems/ (section) — or /products/Decision needed: by-pass valves are optional, suction entry feet were not named on 24 Sept
/products/uniflex//products/301; Uniflex is off the site. The ISO scope is quoted as the certificate words it
/products/jetrac//jetrac/301
/product-testing//engineering/in-house-testing/301
/certification//about/certifications/301
/quality-assurance/ · /policies//about/quality/301 (merged)
/technical-data//products/301; page retired (no spec table). Range-wide facts move to the Products hub
/news/ · /category/company-news/ · /2025/06//about/301; News is not on the 24 Sept list
/integrated-polymer-solutions-acquires-oldham-seals//about/301 and retire the post: no parent-company reference (L10). Confirm retire, not just unlink
/contact//contact/Keep
/privacy-policy//privacy-policy/Keep, rewrite with cookie declaration
/terms-of-use//terms-and-conditions/301
/accessibility/ · /site-map//301; accessibility statement can return in Phase 2, XML sitemap replaces the HTML one
/storage/2019/03/oldham-seals-brochure.pdf/about/ (download)Keep the file path until the refreshed brochure replaces it; then 301
32 media-attachment pages (/home-2/*, /about/*, /policies/*, /quality-assurance/*, /product-testing/*, /product/*/*)parent page301 to parent; disable attachment pages
9 comment feeds (/…/feed/)—410; disable comments and comment feeds
Phase 2+ Future Pages & Add-ons

Phase 1 is the 36 pages above (or 32, per the Scope check). These deepen the application and product layers, serve the BDM's growth markets, and connect the group's three properties.

Application pages by system, seeded by Lee's 12 to 15
Meet the Team, if the team is willing
Split Offshore & Specialty into Offshore & Energy · Fluid Power · Rail · Industrial (BD programme)
Solution Stories / case studies (2.0, NDA-cleared), after the Flexibility Matters paper
Bespoke Assemblies & Fittings page
By-pass valves and suction entry feet pages, if kept
Datasheets & Drawings library, open or gated [G10]
3D vessel walk-through (add-on estimate pending)
Glossary (Def Stan, type approval, preform, recategorisation, F-76, OX/OM codes)
News, when there is something to post (the BDM appointment, the export push)
FAQ index collecting the per-page FAQs
Standalone Cookie Policy if the group requirement needs one
Hose-survey self-check tool ("assess your hoses")
Accessibility statement
Video library (fire test, test house)
Jetrac site and portal rebuild (early 2027)
'O' Rings Limited site rebuild (early 2027)
Refreshed group brochure to replace the 2019 PDF
36Total Pages
6Hub Pages
27Detail Pages
3Utility Pages
5Nav Items
6Integrations
OSG

Oldham Seals

Website Architecture Document — Phase 1 · v1.2 Draft · supersedes v1.1

Phi Web Studio • September 2026
Complete URL List
# Page URL Section Tier
1Homepage/PrimaryHub
2Solutions Hub/solutions01 SolutionsHub
3Meet Fire & Extreme-Environment Requirements/solutions/fire-extreme-environments01 SolutionsDraft
4Reduce Vibration & Noise/solutions/vibration-noise01 SolutionsDraft
5Accommodate Movement & Misalignment/solutions/movement-misalignment01 SolutionsDraft
6Solve Difficult Installation Challenges/solutions/difficult-installations01 SolutionsDraft
7Improve Hose Integrity & Lifecycle Management/solutions/hose-integrity-lifecycle01 SolutionsDraft
8Address Corrosion & Pipe Failure/solutions/corrosion-pipe-failure01 SolutionsDraft
9Products Hub/products02 ProductsHub
10Jetpac® Flexible Pipe Systems/products/jetpac-flexible-pipe-systems02 ProductsDraft
11Flexible Preformed Hose Assemblies/products/flexible-preformed-hose-assemblies02 ProductsDraft
12Rubber Bellows/products/rubber-bellows02 ProductsDraft
13Ducting/products/ducting02 ProductsDraft
14Markets Hub/markets03 MarketsHub
15Naval Surface Ships/markets/naval-surface-ships03 MarketsDraft
16Naval Submarines/markets/naval-submarines03 MarketsDraft
17Commercial Marine/markets/commercial-marine03 MarketsDraft
18Offshore & Specialty Applications/markets/offshore-specialty-applications03 MarketsDraft
19Engineering & Services Hub/engineering04 EngineeringHub
20Application Engineering/engineering/application-engineering04 EngineeringDraft
21Hose / System Assessments/engineering/hose-system-assessments04 EngineeringDraft
22Installation Support/engineering/installation-support04 EngineeringDraft
23Qualification & Certification Support/engineering/qualification-certification-support04 EngineeringDraft
24In-house Testing/engineering/in-house-testing04 EngineeringDraft
25Asset & Replacement Planning/engineering/asset-replacement-planning04 EngineeringDraft
26Jetrac Hose Integrity Management/jetrac04 EngineeringDraft
27Our Story/about05 About OSGHub
28Global Experience Map/about/global-experience-map05 About OSGDraft
29Quality/about/quality05 About OSGDraft
30Certifications/about/certifications05 About OSGDraft
31Facilities/about/facilities05 About OSGDraft
32Careers/about/careers05 About OSGDraft
33Contact/contact05 About OSGDraft
34Discuss your application/discuss-your-applicationUtilityUtility
35Privacy & Cookie Policy/privacy-policyUtilityUtility
36Terms & Conditions of Sale/terms-and-conditionsUtilityUtility