For team review — nothing approved yet. v1.2 rebuilds the sitemap around the 24 September working session with Lee and Georgia. The menu now leads with the visitor's problem: Solutions → Products → Markets → Engineering & Services → About OSG. The six Solutions are pages again, the Applications section folds into the interactive vessel and the two naval market pages, Products go from seven pages to four, Engineering & Services from two to seven, and every page carries its own FAQ section. As listed, the site is 36 pages against the 32 in the proposal; Scope check shows where the four come from and how to fold them if we hold 32. ✓ 24 Sept marks a decision from the session; ⚑ Verify marks what is still open. L and G numbers refer to Website Questions round 2 (11 Sept).
| Area | v1.1 · 9 Sept review | v1.2 · 24 Sept working session |
|---|---|---|
| Menu order | Products · Applications · Markets · Solutions · Engineering & Services · Company | Solutions · Products · Markets · Engineering & Services · About OSG |
| Solutions | One page, six anchored sections | Hub + six pages, each named as the challenge the visitor is solving |
| Applications | Hub + five system pages | No section. Lee's 12 to 15 applications live in the interactive vessel and on the two naval market pages; system pages park for Phase 2 |
| Products | Hub + seven pages | Hub + four: Jetpac® Flexible Pipe Systems · Flexible Preformed Hose Assemblies · Rubber Bellows · Ducting |
| Markets | Hub + three, with one Commercial & Industrial page | Hub + four: Naval Surface Ships · Naval Submarines · Commercial Marine · Offshore & Specialty Applications |
| Engineering & Services | Hub + The Test House + Jetrac Hose Management | Hub + seven service pages, including Jetrac Hose Integrity Management (new) |
| Company | Our Story + Approvals, Certificates & Quality · Technical Data · FAQ · News · Contact | About OSG: Our Story · Global Experience Map · Quality · Certifications · Facilities · Careers · Contact |
| FAQ | One page; kept off the homepage | A section on every page, homepage included; no standalone page |
| Technical Data | Page rebuilt as tables | Retired: no spec table (Lee). Range-wide facts move to the Products hub and product pages |
| News | Kept, with the acquisition post | Not on the 24 Sept list. Its only post names the parent company and is retired |
| Page count | 32 | 36 as listed (see Scope check) |
Hub Pages
Section landing & overview pages
Detail Pages
Solution, product, market, service & proof pages
Utility Pages
Conversion & legal pages
The order follows the 24 Sept list, problem first: what the visitor is trying to solve (Solutions, six challenges) → what we make (Products, the Jetpac® range in four families) → who it is for (Markets, two naval and two commercial) → how it is designed, proven and kept in service (Engineering & Services, seven pages) → who we are (About OSG). v1.1 led with Products and carried an Applications layer; the working session moved Solutions to the front, turned its six sections into pages, and folded the on-board applications into the interactive vessel and the naval market pages. It is the solutions-first menu first discussed on 2 Sept, with five sections in place of six.
/solutions
/products
/markets
/engineering
/about
/discuss-your-application
Confirmed on 24 Sept as the mid-page and closing CTA on the homepage, and the closing block on every page. Header CTAs: Discuss your application (primary) · Request a datasheet (secondary, pending G10). Utility bar: Certifications · Jetrac · 'O' Rings Limited · Contact · +44 phone [G2]. Captured in Edge [G2]; response time from the sales team [L7].
"FAQ section is expected on every page." Five to seven questions specific to the page, above the closing CTA, with FAQPage schema. Replaces v1.1's single FAQ page. Source: Vaishali's FAQ set and the sales team's buyer questions [L5, L7].
Lloyd's Register · DNV · ABS · Germanischer Lloyd · MOD · ISO 9001:2015 on every solution, product, market and service page. Certifications are the game-stopper. Exact strings and artwork from Georgia's certificate pack [G1].
"Discuss your application" closes every page. Page-level variants where they fit: Book a hose survey (Jetrac and the assessment pages) · Ask about testing (In-house Testing) · Send us your drawing (Application Engineering).
The order agreed in the working session, shown section by section on Home B: hero with the proof bar beneath it → What challenge are you solving? (the six Solutions, with four product cards beneath if space allows) → interactive vessel (generic surface ship and generic submarine with hotspots; the 3D walk-through is the add-on) → Why flexible systems matter → CTA → Jetpac® + Jetrac with the Jetrac lifecycle story → global installed base → Markets → Engineering & lifecycle support → FAQ → the form as the closing CTA. Home A (product-led, 11 Sept) stays in the switch bar for a side-by-side.
/Open Decisions
The six doors from the homepage on one landing page, each with the problem in the engineer's words and a way in. Carries the approach-level comparison: integrally fire-resistant flexible pipework versus rigid or guarded metallic, engineered to the ship versus fitted from a catalogue. No competitor is named.
/solutions6 Solution Pages
Integral fire resistance: no fire guards to fit or inspect. Def Stan 02-345, 15 minutes at 1,100°C pressurised and vibrated; 200°C continuous, 250°C intermittent [G6]. Always "fire-resistant" (L4).
/solutions/fire-extreme-environmentsA high-shock, high-vibration construction that absorbs movement instead of transmitting it; less structure-borne noise. Standards cited publicly: Def Stan 02-345 and a second Def Stan, number to confirm (heard as "4732").
/solutions/vibration-noisePreform geometry set by the layout, movement in all three planes, bellows where the system expands: for runs that flex, expand and never quite line up.
/solutions/movement-misalignmentTight machinery spaces and awkward runs: any angle from 0° to 180°, leg lengths per installation, very small bore to very large, bespoke assemblies, and installation on board by Jetrac. Absorbs v1.1's "space" theme.
/solutions/difficult-installationsRubber ages, on a 5-, 10- or 15-year periodicity (L9). Survey, tag, register, forecast, replace before expiry. The problem-side page; it hands off to Jetrac Hose Integrity Management. No "fit and forget" (L1).
/solutions/hose-integrity-lifecycleMetallic pipework that corrodes and cracks, replaced by Jetpac®: no restraining rings, less weight, one material family across sea water, fuels and oils [G6]. Absorbs v1.1's Weight vs Metallic.
/solutions/corrosion-pipe-failureThe Jetpac® range as four doors, plus the range-wide facts v1.1 kept on Technical Data: the fluid list and temperature rating [G6], the standards built to (L4), service periodicity (L9), connectors to BS, ISO, ASTM or ANSI. Sections for bespoke assemblies and fittings and the datasheet lane [G10]. No spec table; "send us the envelope" instead.
/productsThe Jetpac® system page: construction, integral fire resistance, fittings and alloys, and the straight hose assemblies built to length and end fitting. By-pass valves as an optional section. Needs its own copy; the live straight-hose page repeats the elbow text.
/products/jetpac-flexible-pipe-systemsOne page for every preform: any angle from 0° to 180°, leg lengths set by the layout, movement in all three planes, integrally fire-resistant to Def Stan 02-345. Replaces the 90° and 180° pages.
/products/flexible-preformed-hose-assembliesExpansion and vibration isolation at machinery and pipework connections; integrally fire-resistant, so no restraining rings or guards. About 100 variants [confirm the count may be quoted].
/products/rubber-bellowsFlexible ducting for air and fume systems. Application wording, shapes and materials from the technical team; the live page is one sentence.
/products/ductingNaval is the spine: two platform doors and two commercial doors. Links to the Global Experience Map for where Jetpac® is in service. Commercial marine, offshore and specialty buyers get the naval standard, not a lighter one.
/marketsEvery class of Royal Navy surface ship in service; sole supplier for new-generation ships (Lee's wording, L2). Surface-ship applications from Lee's list on the generic ship drawing. Two audiences: design engineers, and in-service and refit teams.
/markets/naval-surface-shipsEvery class of Royal Navy submarine in service; sole contract provider for some submarine vessels, none named (L2). Submarine applications from Lee's list on the generic submarine drawing. "Fit and forget" is gone (L1).
/markets/naval-submarinesRo-ro and ferry operators and other commercial shipping: the naval fire, shock and vibration standard, with class-society approvals leading. Very small revenue today, by design; grows with the BDM.
/markets/commercial-marineOffshore and energy, rail traction, fluid power and industrial specials (L8): shapes, pressures and fluids a catalogue cannot meet. Hose surveys are already standard practice offshore, so the Jetrac service travels with the product.
/markets/offshore-specialty-applicationsOne loop from the drawing to the deck. Define and Design in Chichester, Prove in the test house, Sustain on board with Jetrac. The hub shows the four steps and routes to the seven services. The numbers land here once Georgia and Lee supply them: engineers, average years' experience, facility size, CNC capacity [L9b].
/engineeringDefine and Design: envelope in, feasibility and qualifying standard out. 2D and 3D CAD in-house, preform geometry set by the pipework, fittings in CuNi 70/30 and 90/10, nickel aluminium bronze, phosphor bronze and super-austenitic stainless on our own CNC. Was v1.1's Design Engineering & CAD.
/engineering/application-engineeringOn-board surveys of every flexible hose and bellows: baseline condition, recategorisation, and a report on what is good and what needs exchanging. "Book a hose survey" lands here.
/engineering/hose-system-assessmentsExchange and installation on board by Jetrac engineers: the people who made the hose fit it. Was an anchor on the Jetrac page in v1.1.
/engineering/installation-supportGetting a part through type approval and customer qualification: Def Stan 02-345, class-society approvals, release certification with every assembly. Answers v1.1's "you can't fit it until it's proven" door.
/engineering/qualification-certification-supportThe test house: fire at high and low pressure, endurance, vacuum, pressure, pulsing with deflection, impulse; rigs built to customer standards; RAPRA access. Testing for other makers' hoses is a published service. Footage can be supplied (L9). Was The Test House.
/engineering/in-house-testingReplacement forecast against upkeep and refit periods on 5-, 10- or 15-year periodicities (L9), with just-in-time supply so nothing expires before its replacement is ordered.
/engineering/asset-replacement-planningThe register: an RFID-tagged, web-accessible record of every hose on board, other makers' included, with condition, criticality, test history and dates. Jetrac's "100%" claims stay demoted until evidenced. Number slot: hoses surveyed per year [L9b]. Sits in the utility bar.
/jetracWhere we came from: Charles to Tony to Chris and Nick Oldham, Chichester since 1964 (to reconcile with the brochure's 1947), reusing the brochure and current-site copy. The group drawn as one loop: Oldham Seals designs and makes it · Jetrac surveys, registers and installs it · 'O' Rings Limited supplies the seals around it (Trelleborg partner distributor; seal enquiries routed there, not answered here). Supply-side content from Lee and John. No ownership line. Existing /about/ slug kept.
/aboutWorld map with pins: navies and countries only, never a class or a programme. United Kingdom, Canada, France, United States, Spain, India, Norway "to name a few" (Lee, 24 Sept); Australia to confirm. Georgia and Lee supply the full pin list. Its homepage panel is "Global installed base".
/about/global-experience-mapBS EN ISO 9001:2015, with the scope statement word for word from the certificate (Georgia to supply the text); quality policy; hydrostatic test on every assembly; release certification.
/about/qualityThe compliance spine: Lloyd's Register type approval, DNV, ABS, Germanischer Lloyd and MOD (L4); BFPA, RAPRA and Cyber Essentials. Artwork, references and expiry dates from Georgia's certificate pack; nothing goes live before it is confirmed. Utility-bar link.
/about/certificationsJetpac Works, Chichester: CAD, CNC machining, manufacture, the test house, cross-trained workforce, integrated ERP. Facility size and CNC capacity from Georgia and Lee; May 2026 facility photography.
/about/facilitiesOn the 24 Sept list; was Phase 2 in v1.1. Needs current openings from Georgia. The BDM role is not named (L8).
/about/careersRegistered office and company number, street address, phone and sales email [G2], LinkedIn company page [Georgia to create]; seal enquiries routed to 'O' Rings; general enquiry only, quotes go through the form.
/contactThe form with its lanes (replacement order, hose survey, testing enquiry) plus the datasheet and drawing-pack lane [G10]. Captured in Edge and routed to sales [G2]; fields and response time from the sales team [L7]; the platform stays confidential.
/discuss-your-applicationPolicy set replaces the current boilerplate [audit F21]; cookie declaration folded in. If the group's new consent requirements demand a standalone Cookie Policy, it comes in as an extra page rather than displacing anything.
/privacy-policyReplaces the free website-law.co.uk template [audit F21]. Client-supplied conditions of sale.
/terms-and-conditionsv1.1 held the 32 pages in the proposal by folding. The 24 Sept list un-folds several of those and adds a few, so the site as listed is 36 pages. Nothing below is decided: it shows the arithmetic, and where four pages could fold back if the build holds at 32. v1.1 noted that more or fewer pages can be adjusted and that extras usually get absorbed.
Left to right as on the 24 Sept list: five sections, down from v1.1's six, in place of the current thirteen-link flat menu. Every section carries a dropdown. "About OSG" is the label; the legal name on the page is Oldham Seals Limited. Discuss your application is the primary button; Request a datasheet stays as the secondary until G10 settles how datasheets are released. Memberships live in the footer.
Solutions
Products — Jetpac®
Markets
Engineering & Services
About OSG
Footer also includes: "Approved & certified" badge strip (Lloyd's Register · DNV · ABS · Germanischer Lloyd · MOD · ISO 9001:2015 · BFPA · RAPRA · Cyber Essentials) [G1] · Made in Chichester, England mark [tbc] · legal name Oldham Seals Limited, registered office and company number [G2] · phone and sales email [G2] · LinkedIn [Georgia] · Privacy & Cookie Policy · Terms & Conditions of Sale · Jetpac® trade-mark line [confirm] · Jetrac is a division of Oldham Seals Limited · 'O' Rings Limited is a separate company within the group · no ownership line and no parent-company reference (L10).
WordPress (builder TBC)
Edge [G2]
GA4 + GTM
Group cookie banner, 3 sites
Org, Product, FAQ on every page
Semrush
All 28 real pages on the live site have a destination. The remaining 41 crawled URLs are WordPress by-products (32 empty media-attachment pages with keyword-stuffed titles, 9 comment feeds) and redirect to their parent or go. Shaded rows changed from v1.1 or need a decision.
| Existing URL | New URL | Action |
|---|---|---|
| / | / | Rebuild in place |
| /about/ | /about/ | Keep |
| /products/jetpac/ | /products/ | 301 |
| /product/flexible-preformed-90-elbow-assemblies/ · /product/flexible-180-preformed-hose-assemblies/ | /products/flexible-preformed-hose-assemblies/ | 301 (merged: one preform page) |
| /product/flexible-straight-hose-assemblies/ | /products/jetpac-flexible-pipe-systems/ | 301; confirm straight hose lives on this page |
| /product/flexible-rubber-bellows/ | /products/rubber-bellows/ | 301 |
| /product/ducting/ | /products/ducting/ | 301 |
| /product/jetpac-by-pass-valves/ · /product/suction-entry-feet/ | /products/jetpac-flexible-pipe-systems/ (section) — or /products/ | Decision needed: by-pass valves are optional, suction entry feet were not named on 24 Sept |
| /products/uniflex/ | /products/ | 301; Uniflex is off the site. The ISO scope is quoted as the certificate words it |
| /products/jetrac/ | /jetrac/ | 301 |
| /product-testing/ | /engineering/in-house-testing/ | 301 |
| /certification/ | /about/certifications/ | 301 |
| /quality-assurance/ · /policies/ | /about/quality/ | 301 (merged) |
| /technical-data/ | /products/ | 301; page retired (no spec table). Range-wide facts move to the Products hub |
| /news/ · /category/company-news/ · /2025/06/ | /about/ | 301; News is not on the 24 Sept list |
| /integrated-polymer-solutions-acquires-oldham-seals/ | /about/ | 301 and retire the post: no parent-company reference (L10). Confirm retire, not just unlink |
| /contact/ | /contact/ | Keep |
| /privacy-policy/ | /privacy-policy/ | Keep, rewrite with cookie declaration |
| /terms-of-use/ | /terms-and-conditions/ | 301 |
| /accessibility/ · /site-map/ | / | 301; accessibility statement can return in Phase 2, XML sitemap replaces the HTML one |
| /storage/2019/03/oldham-seals-brochure.pdf | /about/ (download) | Keep the file path until the refreshed brochure replaces it; then 301 |
| 32 media-attachment pages (/home-2/*, /about/*, /policies/*, /quality-assurance/*, /product-testing/*, /product/*/*) | parent page | 301 to parent; disable attachment pages |
| 9 comment feeds (/…/feed/) | — | 410; disable comments and comment feeds |
Phase 1 is the 36 pages above (or 32, per the Scope check). These deepen the application and product layers, serve the BDM's growth markets, and connect the group's three properties.
Oldham Seals
Website Architecture Document — Phase 1 · v1.2 Draft · supersedes v1.1
| # | Page | URL | Section | Tier |
|---|---|---|---|---|
| 1 | Homepage | / | Primary | Hub |
| 2 | Solutions Hub | /solutions | 01 Solutions | Hub |
| 3 | Meet Fire & Extreme-Environment Requirements | /solutions/fire-extreme-environments | 01 Solutions | Draft |
| 4 | Reduce Vibration & Noise | /solutions/vibration-noise | 01 Solutions | Draft |
| 5 | Accommodate Movement & Misalignment | /solutions/movement-misalignment | 01 Solutions | Draft |
| 6 | Solve Difficult Installation Challenges | /solutions/difficult-installations | 01 Solutions | Draft |
| 7 | Improve Hose Integrity & Lifecycle Management | /solutions/hose-integrity-lifecycle | 01 Solutions | Draft |
| 8 | Address Corrosion & Pipe Failure | /solutions/corrosion-pipe-failure | 01 Solutions | Draft |
| 9 | Products Hub | /products | 02 Products | Hub |
| 10 | Jetpac® Flexible Pipe Systems | /products/jetpac-flexible-pipe-systems | 02 Products | Draft |
| 11 | Flexible Preformed Hose Assemblies | /products/flexible-preformed-hose-assemblies | 02 Products | Draft |
| 12 | Rubber Bellows | /products/rubber-bellows | 02 Products | Draft |
| 13 | Ducting | /products/ducting | 02 Products | Draft |
| 14 | Markets Hub | /markets | 03 Markets | Hub |
| 15 | Naval Surface Ships | /markets/naval-surface-ships | 03 Markets | Draft |
| 16 | Naval Submarines | /markets/naval-submarines | 03 Markets | Draft |
| 17 | Commercial Marine | /markets/commercial-marine | 03 Markets | Draft |
| 18 | Offshore & Specialty Applications | /markets/offshore-specialty-applications | 03 Markets | Draft |
| 19 | Engineering & Services Hub | /engineering | 04 Engineering | Hub |
| 20 | Application Engineering | /engineering/application-engineering | 04 Engineering | Draft |
| 21 | Hose / System Assessments | /engineering/hose-system-assessments | 04 Engineering | Draft |
| 22 | Installation Support | /engineering/installation-support | 04 Engineering | Draft |
| 23 | Qualification & Certification Support | /engineering/qualification-certification-support | 04 Engineering | Draft |
| 24 | In-house Testing | /engineering/in-house-testing | 04 Engineering | Draft |
| 25 | Asset & Replacement Planning | /engineering/asset-replacement-planning | 04 Engineering | Draft |
| 26 | Jetrac Hose Integrity Management | /jetrac | 04 Engineering | Draft |
| 27 | Our Story | /about | 05 About OSG | Hub |
| 28 | Global Experience Map | /about/global-experience-map | 05 About OSG | Draft |
| 29 | Quality | /about/quality | 05 About OSG | Draft |
| 30 | Certifications | /about/certifications | 05 About OSG | Draft |
| 31 | Facilities | /about/facilities | 05 About OSG | Draft |
| 32 | Careers | /about/careers | 05 About OSG | Draft |
| 33 | Contact | /contact | 05 About OSG | Draft |
| 34 | Discuss your application | /discuss-your-application | Utility | Utility |
| 35 | Privacy & Cookie Policy | /privacy-policy | Utility | Utility |
| 36 | Terms & Conditions of Sale | /terms-and-conditions | Utility | Utility |